One of my biggest assignments for the brand was launching Huggies Special Delivery. Special Delivery is Huggies most premium product ever, iconic with its stark black box and dramatic black and white photography. It takes a village, and we worked with our great partners at Ogilvy and Facebook Creative Shop to deliver Huggies greatest launch yet. Being on point to handle creative direction of the assignment at Digitas our team executed a wide swath of materials from content shoots, tactics on multiple social platforms, influencer partnerships, Amazon product pages, huggies.com assets as well as hundreds of hyper targeted contextual online ads— and I was instrumental in all of it from the jump. Here are some of the more interesting executions from the mountain of work we created.