McDonald’s
McDonald’s
Angry Birds VR
The Angry Birds have arrived at McDonald’s! We created the first ever 360° VR video for the category. Most 360° VR is just a camera where users looked around a space. We wanted to do a video where with a narrative, where the space was story. It received 4.6 million views in less than 48 hours and remained the #1 viewed 360° video for the 3 month duration of the campaign. It remains the #2 most watched YouTube 360° video ever. Press: AdWeek, A List Daily, DailyMotion, IPGLab, AdNews, Yahoo, DigiDay
If you have Chrome, you can view the interactive version here.