Nick Senior – Creative Director of Artisanal Hand-Crafted Digital Confectionery

Jim Beam Flavors The Sweet Side of Jim Beam Jim Beam wanted to make a splash with their new line of fun, summer-flavored beverages, aiming for a vibrant and social media-driven launch. Our team embraced the challenge by conceptualizing and producing a comprehensive, full-funnel campaign from start to finish. Paid social Continue Reading

Dunkin’ Dunkin’ Organic and Paid Social I worked on both organic and paid social media for Dunkin’, focusing on a diverse range of content on TikTok, Instagram and Reels. This included stylish product and merchandise static shoots, social extensions of upper-funnel advertising, and quirky, unhinged videos and meme content we posted for fun. Below is… Continue Reading

McDonald’s McDonald’s Signature Crafted For Mcdonald’s new high end Signature Crafted line, we started with the requisite mouth-watering TV spots to launch where we visualized our flavors typographically with the ingredients of the sandwiches. Once the sandwiches were in the wild, we scoured Twitter and Facebook to see what people were saying. Then, we took… Continue Reading

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Skittles Skittles Super Bowl LI: Marshawn Goes to Houston… Scotland For the Superbowl LI in Houston we wanted to build buzz for Skittles without spending a billion dollars on an ad buy. So we collaborated with our friends at Olsen and sent one of Skittles biggest brand advocates, Marshawn Lynch, to Houston for the Superbowl!… Continue Reading

SlimJim SlimJim Brand Website Slim Jim took on the massive task of rebuilding it’s website from the ground up. Our goal? To create a destination jam-packed with quick-hits of snackable distractions any guy would love. We also won an Addy for it. www.slimjim.com Knowing our target is passionate about comedy, competition and camaraderie, we hid… Continue Reading

ScubaPro ScubaPro App UI Design I was commissioned to work with diving & snorkeling gear company, SCUBAPRO, to create designs for their next generation diving app. I developed the visual style for the app building off of their existing branding and in turn created the interface design, and even concepted some new features. Every diver… Continue Reading

Cottonelle Cottonelle downtherecare DownThereCare is the Cottonelle brand platform. To support it we created a hyper-targeted audience strategy— instead of making a few ads for a broad group of people, we created a ton of different ads for lots of tiny groups of people. More relevant messaging meant way more effective advertising. (duh) Creatively, our… Continue Reading

McDonald’s McDonald’s Rio Olympics For the Summer Olympics McDonald’s brought together 100 children from 20 different countries for the opportunity of a lifetime– to lead every athletic delegation into the opening ceremony of the Rio Olympic games. My producer and I led 3 production teams all across Rio creating social content as the kids met… Continue Reading

Mike’s Hard Lemonade Mike’s Hard Lemonade #mikehacks #mikehacks was a summer promotion that communicated how Mikes Hard Lemonade can “lifehack” a social occasion to make it better. We worked with influencers as well as in house production to shoot and produce a summers worth of life hack content. Videos, GIFs, Posters, static posts all driving… Continue Reading

McDonald’s McDonald’s Angry Birds VR The Angry Birds have arrived at McDonald’s! We created the first ever 360° VR video for the category. Most 360° VR is just a camera where users looked around a space. We wanted to do a video where with a narrative, where the space was story. It received 4.6 million… Continue Reading